Earlier this month, we invited you to participate in our new annual survey. We want to extend a huge thank you to everyone who took the time to share their feedback! In the spirit of transparency, we’ve compiled the most important insights and will share how we plan to use them.
As for the gift cards, congratulations to the eight randomly selected winners! The gift cards have already been sent on February 27th to the chosen email addresses, so be sure to check your spam folder just in case!
Who Filled Out the Survey?
This year, 682 people participated in our annual survey. Of these, 27% were from Germany, 24.3% from the United States, 9.8% from the United Kingdom, and 6.6% from our home country, the Netherlands. The remaining respondents came from various other countries, each representing 5% or less of the total.
Here’s the age breakdown of the participants:
- 18-25 years: 23.5%
- 26-35 years: 40.4% (largest group)
- 36-45 years: 21.6%
- 46-55 years: 8.9%
- 56-65 years: 3.6%
- 65+ years: 2%
Regarding pronouns, 93.3% of respondents use He/Him, 4.1% use She/Her, and 2.6% use They/Them or other pronouns.
Now that we know who participated, let’s dive into the valuable insights we’ve gained about our products and services.
Create to Inflate
We asked the 569 respondents familiar with our Create to Inflate contest for their feedback on the latest edition. The average rating? A solid 7.7/10! We’re thrilled to see such positive responses and love that this contest gives you a voice in our creative process. So far, we’ve brought three winning ideas to life, all of which turned out to be a success. The two winning ideas from the latest edition will be available on March 3!
For those who rated the contest below a 7, we asked what we could do better. While we can’t implement every suggestion, we are making the following improvements for the next edition of Create to Inflate (launching the first week of March):
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More Communication: Many of you asked for clearer updates on contest timelines, deadlines, voting phases, and the production process of winning items. In response, we’re extending the submission period to four weeks and will post multiple reminders across all platforms.
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Improved Voting System: Some participants found it frustrating to vote for three out of ten pre-selected ideas, especially if none appealed to them. In the next edition, voting will be structured as a true Top 3 ranking—your #1 choice gets 3 points, #2 gets 2 points, and #3 gets 1 point. The idea with the most total points wins!
Some respondents weren’t happy with our selection of the top 10 ideas. While we understand the desire for a more open process, we must ensure that all chosen ideas align with our brand and feasibility. With the knowledge we have, we know that certain products are not feasible for us, which is why we will continue to curate the final selection.
- AI or No AI? This was the most debated topic. While AI-generated designs were initially allowed, some participants argued that it was unfair and required less effort. As a result, we removed AI-generated ideas from the last contest. However, many respondents in our survey believe AI should be permitted for those who lack artistic skills. We still see AI as a helpful tool to visualize concepts but encourage participants to use traditional methods like sketching to make designs more personal. If you’re not confident in your drawing skills, consider commissioning an artist from our community or platforms like Fiverr to bring your AI generated idea to life!
The Mystery Box
A total of 108 survey respondents have purchased at least one Mystery Box. When asked about their experience, the average rating was 6.8/10. not bad, but with clear room for improvement.
People love the great deal the Mystery Box offers, getting multiple inflatables and extra goodies at a reduced price. The surprise factor is also appreciated, with each box containing exclusive inflatables or unique colors not available on our website. However, some customers received items they already owned or weren’t as excited about. We understand that preferences vary; some people love beach balls, others prefer animal shapes, and some are all about SPHs. We’re taking this feedback into account and working on ways to make the next Mystery Box even better suited to individual tastes. More updates on that soon!
Product Ideas: What’s Next?
Now, let’s talk about the product ideas we shared with you. Since not everyone answered these questions, we’ll break down the stats for you:
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Funky Hypno Yeen (with or without a diaper): Nearly half of all respondents showed interest in this design, so we’re moving forward with production! Expect this inflatable to be available in Q4.
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Seal: This adorable inflatable seal was a hit, with more than half of respondents expressing interest. We’re excited to announce that this one is also going into production!
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New Bear Shape with All-Over Print: Unfortunately, this design didn’t generate much excitement, so we won’t be producing it, at least for now.
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Inflatable Doghouse: There wasn’t enough enthusiasm for this concept yet, so we’ve decided to put it on hold for this year.
Again, we would like to thank everyone who participated in the survey for sharing their feedback on how we can improve our services. Stay tuned for more updates on our upcoming products!
